CSR, Corporate Social Responsibility, has become a regularly used phrase in recent years as big business tries to perhaps “clean up its act” and “give something back” to the community, whether locally to charitable organisations, or in a wider way, contributing to educational, environmental or perhaps other green projects and campaigns.
But how does this extend to the Media, Advertising and Entertainment industries? Â Do they set the examples that perhaps we should to the broader world of business? The Media Alliance Â is running a one-day event on 7th May in Hong Kong focusing on exactly that subject -Â CSR in Media, Advertising & Entertainment.Â
Media correspondent, James Ross, CEO of Lightning International, talks to:
Craig Hobbs the CEO of The Media Alliance for Social Awareness, andÂ Robert Grieves, Chairman of strategic PR company Hamilton Advisors, and Chairman of the CSR Committee of the American Chamber of Commerce in Hong Kong.